Here is an interesting article. It's about Filipinos reselling J.Co donuts on Facebook. It's not allowed by J.Co and is possibly illegal but that is not stopping resllers. But the really interesting thing here is the justification for reselling these donuts. Let's take a look.
| https://interaksyon.philstar.com/trends-spotlights/2025/06/30/298509/jco-unauthorized-reselling-donuts-outside-stores/ |
A popular donut chain warned the public against the reselling of its products outside its stores following such unauthorized activities.
J.CO Donuts and Coffee Philippines said that it has received reports of such activities, adding that it does not have any official or authorized resellers.
“Such activities are discouraged,” it said on a Facebook post on June 23.
“We highly encourage you to purchase your donuts directly from the stores to ensure the freshness and quality of your favorite donuts,” the donut chain added.
This was emphasized in the caption of its post.
“The best way to enjoy your favorite donuts is to experience them straight from your nearest J.CO stores!” it said.
Meanwhile, a Redditor wondered about the reselling of the donut chain’s products the same day the warning was posted.
“Honest Q [Question]. Can someone give me context why there’s always people who resell JCo? Definitely, that’s prohibited, but what’s the reason behind it? Onti branches? Nauubusan sa branches? Is the demand still that high? Thanks!!” the user said.
One Redditor speculated that it does not have many branches outside the metro.
"There is no JCO in other provinces. Example in northern luzon. Many JCO vendors are selling in bus terminals like florida bus terminal. Sm laoag which has the only jco branch has just opened."“Was wondering about this too. There’s [three] J.CO stores in our area, but I see people on some FB groups reselling by box. I’m kind of doubting if these are fresh or discarded by the stores since they are not allowed to sell unsold donuts from the previous day,” another Redditor said.
In February, a similar question was posted on the platform.
“What’s up with J.CO donuts being sold by resellers [or] on random sidewalks?” a Reddit user asked before on the “r/Philippines” subreddit.
“I’ve been seeing this for a few years now. Hindi siya pasabuy — para silang mga resellers. I believe pre-picked na rin ‘yung flavors. I wonder what’s up with these donuts that they’re being sold outside the shop? Sila lang nakita kong may ganito,” the user added.
The donut chain also had the same warning against resellers as early as 2023.
The article cites a Reddit post where the question is asked why the donuts are being resold and someone says because there is no J.Co in certain areas.
| https://www.reddit.com/r/PHFoodPorn/comments/1lja2yu/reselling_jco/ |
"This is the only answer," says a reply to the comment. But that is wrong. That is not the only answer nor is it THE ONLY answer. The article quotes a Redditor who says there are J.Co stores in their area and he still sees resellers. The answer cannot be lack of stores.
The real answer is because the black market is a huge economic driver in the Philippines. Take a look at this following story. Four women were caught stealing juice packets to resell.
| https://www.sunstar.com.ph/cebu/4-women-nabbed-for-stealing-p4500-juice-packs |
FOUR women from Bacolod, Negros Occidental ended up detained at the Mambaling Police Station after allegedly stealing packets of juice from a store in Barangay Basak San Nicolas, Cebu City, around 6:30 p.m. Saturday, June 28, 2025.
The suspects, who were apprehended by the store’s security guards, were caught in possession of sachets of Tang Calamansi and Tang Grapes juice, with a total value of over P4,500.
Security personnel inside the store had already been monitoring the suspects prior to the incident, which led to closer surveillance.
When the suspects tried to leave the store without stopping at the cashier, they were intercepted by four guards.
Upon inspection, the stolen juice packets were found hidden in girdles they were wearing around their waists.
The suspects admitted to the theft, saying they intended to sell the stolen items in Bacolod City.
The Mambaling police are now conducting a deeper investigation to determine if the group has accomplices currently in Cebu City, and they are working to locate their boarding house.
Authorities are also tracking how many other establishments the group may have targeted for additional charges that may be filed.
They were going to resell those packets for cheap, likely online or possibly in a sari-sari store.
The fact is the black market is huge in the Philippines. It includes donuts, juice packets, cigarettes, and even babies.
| https://www.gmanetwork.com/news/topstories/metro/951729/mother-nabbed-in-pasay-for-selling-one-month-old-baby-online/story/ |
A 23-year-old woman was arrested after attempting to sell her one-month-old baby online.
Authorities rescued the baby during an entrapment operation conducted in Barangay 197, Pasay City, according to a report by Bea Pinlac on Unang Balita.
The baby, who was wrapped in a towel after the rescue, was immediately turned over to the Department of Social Welfare and Development.
The arrest was conducted after authorities discovered an online group chat where the suspect had been actively offering the child for adoption. An undercover officer from the Philippine National Police Women and Children Protection Center (PNP WCPC) posed as a prospective adopter.
(They entered a group chat where our undercover officer posed as someone also looking to adopt.)
(As soon as [the suspect] messaged the undercover officer, she immediately offered her baby.)
Initial reports indicate that the suspect first demanded P100,000 in exchange for the child. However, police said the price was later lowered through negotiation.
(She initially asked for P100,000. Since it was a large amount, there was a form of bargaining. We closed the deal at P90,000.)
The woman is now facing charges for trafficking in persons and child abuse.
Police also discovered that the suspect has another child — a three-year-old — whose welfare is now also under review.
The suspect refused to make a statement on camera but police said she told them her motive was financial.
(According to the mother, she was forced to sell her baby to pay for the hospital expenses related to childbirth.)
(She had a lot of debts to pay and also had to provide for her three-year-old.)
In a separate statement, the National Authority for Child Care reached out to Meta Philippines, urging the platform to act swiftly against at least 12 active Facebook groups reportedly being used to facilitate illegal child selling.
Meanwhile, GMA Integrated News is also seeking comment from Meta Philippines.
It's sad and terrible but that's the Philippines. A lady has to sell her baby to pay for the expense of having a baby.
And that's it. The black market is the answer as to why people are reselling J.Co donuts.






























