Showing posts with label food. Show all posts
Showing posts with label food. Show all posts

Wednesday, July 18, 2018

7-11 Donuts Are Infested With Ants

Oh thank Heaven for 7 Eleven. 


Thank heaven I didn't want any donuts! I only walked over to take a look because the donut display is right next to the sandwiches which I was really interested in. 



Looks sweet and delicious right? Look closer!


The donuts were covered in ants. Little black ants were scurrying all over the place. 



Kind of gross. And this is inside what should be a rather clean convince store. Just imagine what's crawling around all the makeshift sidewalk sari-sari stores and restaurants.

Monday, July 16, 2018

Delicious Product of the Philippines

It's one kilo of chocolate.


Made in Bulacan. Get it if you find it. Very sweet.  Crumbly. The chocolate is soft and very sweet. Better than a Hershey or Goya bar.

Thursday, April 12, 2018

El Pollo-Fil-A

Chicken is as much of a staple as rice in the diet of the Philippines. No surprise then when a new chicken store recently opened.



Much to my disappointment this store does not sell cooked chickens. They only sell dressed chickens which you can take home and roast or fry yourself. They also sell all the standard sari-sari store fare because in essence that is what this place is. A sari-sari store which sells dressed chickens. 

I left empty handed.

One the way home I could not shake the feeling that something about this store seemed mighty familiar.


Mighty, mighty familiar.

But I can't quite put my finger on it.

Can you?

Saturday, April 7, 2018

Retards in the Government Special Edition: Rice!

In this time, the most precious substance in the Philippines is the rice. The rice extends life. The rice expands consciousness. The rice is vital to jeepney travel. The rice must flow. Why is there so much trouble with rice these days? He who controls the rice controls the Philippines. It is the government who controls the rice which should clue us in immediately as to why there are problems.  

The headlines this week shout loudly that the NFA buffer stock of rice is gone.

https://www.philstar.com/headlines/2018/04/04/1802590/nfa-rice-gone-govt-retailers-disagree
“We all know that the stocks of the NFA are running low but the overall rice supply is more than sufficient with plenty to spare. No need to panic,” Guevarra said in a text message.  
Adjusting the importation schedule of the NFA is also unnecessary, according to Guevarra.  
“There is no shortage so the same importation schedule will be followed,” he said.  
Or maybe not. What's this about no shortage and keeping to the same importation schedule? Duterte does not seem to agree.
http://newsinfo.inquirer.net/980478/duterte-orders-abolition-of-nfas-policy-making-body-duterte-rice-subsidy-nfa
With the impending shortage of subsidized rice in the country, President Rodrigo Duterte has ordered the abolition of the policy-making body of the National Food Authority (NFA) to fast-track the agency’s importation of rice. 
James Magbanua, national president of the Grains Retailers Confederation of the Philippines (GRECON) who was present at the meeting, said the President explained that the move was to do away with the rigors of bureaucracy.
According to Magbanua, President Duterte wanted the imported rice to arrive as early as next month, as opposed to the shipment’s original time frame to arrive in June. 
The NFA Council is an 18-member advisory body that is tasked to evaluate proposals coming from the agency’s management team, which is led by NFA administrator Jason Aquino. 
Do away with the rigours of bureaucracy? By abolishing the NFA Council? Maybe Duterte is just embarrassed because he did not listen to what the Council had to say last year and enforced a ban on rice importation during peak harvest time because farmers were expecting a "bumper crop."

"President Duterte said that while there is a need to import rice to fill up the requirements of the country for buffer stock, the importation must not be done during the peak harvest season as this would compete with the production of the Filipino rice farmers," Piñol said in a statement, citing the President's announcement Wednesday. 
At a harvest festival in Nueva Ecija on Wednesday, the President fired Undersecretary Maia Chiara Halmen Reina Valdez for defying National Food Authority Administrator Jason Aquino's decision to suspend rice importation given the local harvest season.
It is true that he fired one person, a holdover from the Aquino administration, but according to her the entire NFA Council voted to continue to import rice while NFA Administrator Jason Aquino did everything to stymie that plan.

http://newsinfo.inquirer.net/887631/sacked-cabinet-exec-denies-it-was-her-decision-to-extend-rice-importation
“Please note that except for the NFA administrator, who DELIBERATELY refused to attend NFAC meetings, the extension of the deadline of MAV from February 28 to March 31 was UNANIMOUSLY agreed and voted upon by ALL the members of the Council,” she said. 
“In sum, the decision therefor was made by the NFAC, as a collegiate body,” she added. 
Valdez said it was NFA Administrator Jason Aquino who publicly defied the NFAC decision. 
“That being said, the NFA administrator, after deliberately absenting him from the NFAC meetings where he should have raised and defended his position has opted to publicly defy the NFAC’s decision as though he is superior over all the other Council members,” she said. 
“Despite the result of the discussion made by the NFAC, the NFA administrator has bypassed the Council, and even went directly to the President requesting that there be G2G importation of rice with total volume of one million metric tons,” she said. 
Valdez accused Agriculture Secretary Emmanuel “Manny” Piñol and Aquino of meddling into the affairs of the Office of the Cabinet Secretary. 
“On their desperate attempt to convince the President to resort to G2G, the agriculture secretary who has been meddling on the functions and affairs of the OCS, and the NFA administrator have made it appear as if there is a shortage of rice in the country, causing alarm and possible upward movement in the prices of commercial rice,” she said. 
She said all decisions and resolutions of the NFAC and the OCS have been forwarded to the President through the Office of the Special Assistant to the President (OSAP). 
The NFAC members, she said, had been requesting for a dialogue with the President through OSAP but it was not granted. 
“To date, it appears to us that this request, along with the documents submitted by the OCS, which were personally handed down by Cabsec to the head of OSAP, have either failed to reach the President or have been tampered,” she said. 
“This leads us wondering, how come Jason Aquino and Emmanuel Pinol, were able to get direct access to the President, when the Cabsec has been trying to get through the President from the gatekeeper (OSAP), but to no avail?” she added. 
Duterte has said that he doesn’t want to import rice at the moment because it’s harvest season for farmers.
Duterte claims he is looking out for the farmers but is he really?
The National Food Authority (NFA) could not buy rice from local farmers for more than P17 per kilogram but could import rice from Vietnam or Thailand for P24 per kg. 
The reason? Rules that prohibit the NFA, an agency under the Department of Agriculture (DA), from spending more than P17 per kg on locally grown rice. 
The budget limit, according to Lucia Balayon, NFA provincial manager for Davao del Sur and Davao Occidental, is forcing the NFA out of competition with private traders, who buy rice from local farmers for at least P19 per kg. 
“It’s sad to note that we could not directly compete with traders,” said Balayon. 
The fixed budget for NFA was “way too low” compared with farm gate prices being offered by private traders which range from P19 to P25 per kg, said Balayon. 
Farmers, she said, would naturally sell their produce for a higher price. 
“There would be no reason for rice farmers to sell their palay to the NFA given the discrepancy,” Balayon said.
Money talks and sellers who get lowballed walk. The government admits it cannot compete and farmers have no reason to sell their rice so cheap. Raising the price isn't doable either. That would mean a budget increase and it would have to be approved through all the committees. Why is the government in this game anyway? The game of importing, buying, and selling rice that is. The NFA controls the importation of rice into the country. Some people want to see that changed.

http://business.inquirer.net/216870/dof-wants-private-sector-role-in-rice-importation
The Department of Finance (DOF) has thrown its support to plans of imposing a tariff on rice imports, saying this was more beneficial to the rice sector readying to become an open market. 
In 2014, the World Trade Organization (WTO) allowed the Philippines to extend its QR on rice until June 30, 2017 in a bid to buy more time for local farmers to prepare for free trade.
Before June 30, 2017 came around Duterte signed Executive Order 23 which extended the Quantitative Restrictions on rice imports.

http://www.manilatimes.net/rice-import-quota-extended-3-yrs/328761/
But Agriculture Secretary Emmanuel Piñol in December called for at least a two-year extension, saying Filipino farmers were not prepared for an influx of cheap rice imports.
Filipino farmers have had several years to prepare in whatever way possible for participation in the free market but are still not ready. What preparations have been made? How has the government helped? 
 
Add http://business.inquirer.net/45969/us-opposes-philippines’-appeal-to-limit-rice-imports-at-wto
The government has pushed for a three-year extension of the QR, noting that Filipino farmers need protection and encouragement as the country wants to be rice-sufficient by 2013. The Philippines also wants to be a rice exporter in the coming years.
Rice sufficiency by 2013 did not happen obviously. The above article is from 2012. How long exactly has the Philippines had restrictions on rice importation?

https://www.adb.org/sites/default/files/publication/156759/adbi-dp8.pdf

Quantitative restriction on rice imports to the Philippines have been granted by the WTO since 1995! What is QR? It means the Philippines can impose a quota on imports of rice each year and they are also allowed a lower tariff.

Originally set to expire in 2004 and now set to expire in 2020! And all because the government wants to protect farmers from the adverse effects of the free market. In a word the Philippines hopes to become 100% rice sufficient with no or little need to import rice. The same line has been said over and over. Take this from 2004.
http://www.asiarice.org/sections/whatsnew/philippines200.html
The government is targetting to achieve a 97 percent self-sufficiency in rice this year with projected palay production of 155 million metric tons (MT).
97% self-sufficiency in 2004!  Well that is an admirable goal but we know that this did not happen at all. Let's jump a decade to 2014.

http://www.gmanetwork.com/news/money/content/370204/phl-on-track-to-meet-100-rice-self-sufficiency-in-2016-agri-chief/story/
The Philippines is still on track to become 100 percent self-sufficient in rice by the end of the Aquino administration's term despite the pronouncements by a former senator and now presidential adviser that the goal will not be achieved, the Secretary of Agriculture said Monday. 
"We have to remind him that we are already at 96 percent level, why go back to 90?" Agriculture Secretary Proceso Alcala said in a briefing in Quezon City.
"Malayong-malayo naman po iyon. With all the intervention,  naisaayos from 82 to 96 [percent], maganda na po iyon. It means we are doing something right," he said.

Rice self-sufficiency means covering the yearly domestic consumption, plus a 90-day buffer stock.

Alcala issued the statement after former Senator and current Presidential Adviser on Food Security and Agricultural Modernization Francis Pangilinan last week said he was happy with 90 to 95 percent self-sufficiency in 2016 and will import more to cover the buffer stock.

Pangilinan said there will no time frame in hitting the much coveted 100 percent self-sufficiency, Reuters reported last Wednesday.
One thing people, especially Philippine government officials with lofty goals, do not like is a naysayer. In the Philippine government there is always a naysayer wanting to dump a bucket of cold wet reality on your head and this guy turns out to be right. 96% sufficiency in 2014? How will that hold?


It doesn't hold at all. It slips to 95% three years later in 2017! And despite this slip and the goal ever being just out of reach the government remains optimistic.
With a favorable trend in the country’s average rice production per hectare, Agriculture Secretary Emmanuel Pinol said the Department of Agriculture’s rice self-sufficiency target could be achieved in 2019, or a year earlier than its original time frame.
Why can't the country meet this target of 100% rice sufficiency?  Why does it keep slipping out of reach? One reason is population growth.

https://www.technochops.com/sec-pinol-warns-ph-rice-self-sufficiency-fleeting-population-growth-left-unchecked/7674/
“Even if the country achieves rice sufficiency by the Year 2020 as programmed, maintaining the level of food security will be fleeting and temporary unless the massive population growth is checked,” he said. 
Piñol also explained that the Philippines’ resources (both in the land and in the sea) are not infinite and there would be a time when these would never be enough to feed millions of Filipinos. 
“Farmers can only produce as much food as there are lands to till and fishermen could only catch as much fish as there are seas to sail,” he said. “Beyond that, not even the best agriculturist could ensure that there will be enough food for everybody.”
Another reason is plain old fashioned incompetence. Old fashioned? Incompetence never goes out of style really.

http://newsinfo.inquirer.net/889910/govt-rice-policy-exposes-ph-to-price-spikes-shortages-says-economist
Piñol on Sunday lashed out at economists and think tanks after the Inquirer reported on a commentary from New York-based Global Source Partners, which warned that the Duterte administration’s rice policy exposed the country to the risk of falling stocks and spiking prices. 
As Piñol himself announced last week, “President Rody Duterte has ordered the National Food Authority (NFA) to buy the paddy rice produce of Filipino farmers and import only if there is a shortfall.” 
Clarete described this policy as “local procurement first, we are not by the way against rice imports, and there is no need to import rice because we are sufficient in supply.” 
Piñol took issue with economists and think tanks for suggesting that the ban on imports be reconsidered and that the NFA be allowed to import quickly as its buffer stock was running low and the lean months were approaching. 
But Clarete said Piñol, like his predecessor, mistakenly equated sufficiency with no importation. “If local supply is equal to local consumption, that is 100-percent sufficiency all right but at a higher price,” Clarete told the Inquirer. “There is rice availability (supply may not drop) but access to that supply may not be inclusive because of the higher price.” 
“So if the price goes up in the coming months, because of the ‘no need to import rice because we are sufficient in supply’ policy, the supply is not enough for the poor consumers,” Clarete said.
This article is dated April 18, 2017.  One year later what do we have?  The EXACT opposite of what Agriculture Secretary Piñol thought would happen. Rice supplies are low and rice prices are high.

The bottom line is this: the NFA and the Agricultural Secretaries of the current and past administrations do not know what they are doing. They keep shooting for lofty goals and consistently missing the target. Farmers have had since 1995, 23 years now, to prepare for the free market and they are still unprepared. The government says they want to help farmers but offers them low prices and apparently little or no help to prepare for the lifting of the quantitative restrictions. One economist says the problem is the government keeps doing the same thing and expecting different results while the government tells him to shut his mouth.

I don't know what I expected to find when I started researching this article or where I expected it to end up but here we are back in the same place we always end up, right in the thick of government incompetence. There are no answers. There are no answers to the rice problems, or alleged rice problems, in the Philippines. And by answers I mean there is nothing specific to point to and say, "A-ha! That's it right there." No. It's a number of things that are wrong here.

If you have learned anything I hope it is that the Philippines has been getting "freebies" from the WTO via quantitative restriction and low tariffs on rice imports since 1995 and they still cannot get their act together. Along with the Philippines, South Korea and Japan also were given a special quantitative restriction deal from the WTO but both of those countries have lifted their restrictions leaving the Philippines the only country with this special benefit now in place until 2020!

And now Duterte has plans to take over the NFA Council, the body which makes all decisions pertaining to the importation and purchasing of rice. Why? So he can make those decisions alone like some kind of rice king or rice dictator? Is Duterte going set the rice policy for the Philippines all by himself? Will the NFA Council be his rubber stamp?

Rice sufficiency? Any day now!

Wednesday, April 4, 2018

What A Waste

Went to the store and bought some snacks.


I also bought a battery. Just one. Instead of putting it in the bag with my snacks the cashier placed it in a tiny bag all it's own and then put it in the larger bag with the snacks.


Completely unnecessary. Just more trash to throw away.

Maybe they think the battery will contaminate the chips? They even did me the favour of tying the bag so I would have to rip it open.

Wednesday, March 21, 2018

Snack Review: Twiny's

I bought this snack because it looked like Twix.  


That shiny red package really builds up the expectations. Can't wait to bite into a chewy chocolate roll with a gooey chocolate centre.  Turns out the package is a lie.




Does that look remotely delicious? Does it resemble in any way what is on the package? No.



The gooey chocolate filled centre is empty! 

This snack was absolutely horrible.  It was supposed to be crunchy but the crunch was stale. The taste, the look, the feel, it was all disgusting. If you ever see this product for sale be sure to buy something else.

Saturday, March 10, 2018

Jollibee is Bent on World Burger Domination


If it's not enough that Filipinos are dispersed throughout the world doing menial jobs and specialist jobs that natives, for some reason, can't do now Filipino fast-food giant Jollibee is poised to dominate the world via hamburgers.

https://www.denverpost.com/2018/02/13/jollibee-buys-stake-denver-based-smashburger/
Jollibee has increased it's stake in US burger restaurant Smashburger to 85%.  This is not something that happened over night. In 2015 Smashburger was set to go public with an IPO but Jollibee swept in and outright bought a 40% stake for $100 million. Two years later this deal was amended so that Jollibee could purchase additional shares.

http://news.abs-cbn.com/business/03/14/17/jollibee-amends-deal-to-increase-stake-in-us-based-smashburger
The amendment allows Jollibee's wholly-owned subsidiary Bee Good Inc. to purchase more shares in Smashburger parent SJBF between 2018 to 2021, Jollibee told the stock exchange. 
Bee Good will be entitled to purchase from Smashburger an additional 45 percent of SJBF shares, from the previous agreement of 35 percent, it said.
Three months in to 2018 and Jollibee has exercised that privilege and is now on it's way to global domination.
“JFC’s acquisition of more shares in Smashburger will allow it to have a more significant business in the United States, increasing the sales contribution from that country to JFC’s worldwide system wide sales from the present 5 percent to 15 percent and the sales contribution from foreign business worldwide system wide sales from present 20 percent to 30 percent,” Jollibee said. 
The consolidation of Smashburger into JFC will increase its worldwide store network by 365 or 9.6 percent to 4,162. 
“This will also expand JFC’s geographical presence from 16 countries to 21 adding Costa Rica, Egypt, El Salvador, United Kingdom, and Panama,” the company said. 
JFC will change Smashburger’s debt structure to reduce its financing costs covering an $-million loan and enable the business to make more investments for long-term growth.
http://www.gmanetwork.com/news/money/companies/645896/jollibee-unit-to-buy-45-more-equity-in-smashburger/story/
All those poor Americans right now sitting down eating a Smashburger and fries oblivious that they are supporting the Jollibee. Oblivious that part of their check will make it's way across the pipes of the internet and into the coffers of the big Bee which keeps silent watch over all 7,000 islands of the Philippines.


How long before their server asks, "Would you like rice with that?"

Wednesday, March 7, 2018

Pure Foods Toxic Juicy Hot Dogs

Pure foods.  What a joke.



More like pure garbage.

Look at that frying pan! That is a thick coat of red dye which has seeped out from these hot dogs. Absolutely disgusting. Looks like the fake blood used in a horror film! Looks toxic! Why is there so much red dye in these hot dogs? Red hot dogs are sold elsewhere around the world but never I have seen this much red in a wiener! 

And why are there marshmallows attached to these hot dogs you ask? Because this is food for a birthday party and marshmallow hot dogs are a birthday party staple in the Philippines. 

You know what else is a birthday party staple in the Philippines? Not having your name sung during the Happy Birthday song! That's right. During the part where your name is sung they instead sing: "Happy Birthday, Happy Birthday." In the Philippines there is no such thing as a personalised birthday song.

But that's ok because in the Philippines there is no such thing as personal space or a personal life.  Everything you have belongs to others and you are just a faceless cog in a family expected to pull your weight and provide for everyone else.

Wednesday, December 27, 2017

Lechon

Lechon. Fresh lechon! It's a whole pig skewered and roasted over a pit. After it's done cooking it's time to transport that pig to the vendor.


Instead of putting the lechon in an enclosed truck they put it on a tricycle and transport it through the open air! That means as this tricycle has been speeding along bugs and dirt and who knows what else have been bombarding that lechon like tiny missiles penetrating deep into that delicious, crispy pig flesh adding their own unique flavour to the mix! GROSS!!

How likely is it the vendor will even consider this fact and give this little piggy a bath after it's tricycle ride?


Well here it is.  This is the vendor. Some little booth that is literally in the road. IN. THE. ROAD! 


Oh it's just on the side of the road. Yeah that's still in the road. Not on a sidewalk. Not in a restaurant. IN. THE. ROAD.

How are these roadside food vendors and restaurants even allowed to legally operate?

Saturday, December 2, 2017

Ordering A Pizza Proves How Broken Society Really Is In The Philippines

Ordering food in the Philippines provides more proof that society in this country is broken. No one is to be trusted in this country. Everyone is a potential thief. Here are some recent experiences with ordering food.

1. McDonald's

I called McDo to bring me a few orders of curly fries and sundaes. The thing is you have to tell them how much money you have so they can bring you exact change because the driver does not carry any.


It's not that it's such a hassle to tell them what kind of bills I have and how much change to bring. But why can't the driver just bring a few pesos for change? Are they scared he will get robbed or that he will steal it?  In other countries drivers carry change despite the risk of robbery so that's not a good excuse.

2. Shakey's

Enticed by their "Ber Bundle" ad I called to place an order. 


Only 990 pesos for all that food. Who wouldn't place an order? Can I use my credit card please? Why yes, sir, but we can't take your number over the phone so the driver will bring the terminal to you. Why can't you take my number over the phone? For your safety, sir.


Oh look there's the driver in the pouring rain with a credit card terminal. Unbelievable. I mean I really can't believe that there is such a great risk of giving out my credit card number over the phone. I have used my credit card to place orders over the phone and internet for years and have never ever had a problem with theft. If someone did steal my number I can rest assured the bank will immediately take care of the problem.

Here is Shakey's delivering for the second time.


Alright so third times the charm?  No.  When I called the third time to place an order I was told that their credit card machines are broken. No matter how much I reasoned with them they refused to take my number over the phone. Not even a manager, whom I assume would be the most trustworthy person there, would do it. They really are scared about fraud. I ordered anyway but had to pay in cash.

3. Greenwich

Hankering for some more pizza and saddened that Shakey's "Ber Bundle" deal was expired I decided to call Greenwich this time. Nice price but not great quality food. Same owners as Jollibee so maybe that explains it.  An hour later the driver pulls up.


Here he is with the machine.  But there's a problem!  It needs to be charged!


Even though it's plugged in this machine is not working. Thank goodness he brought two machines that weren't fully charged right??



Finally!  It works! The second machine that is.

This all reminds me of a quote from Karl Marx: "History repeats itself. The first time as a tragedy, the second time as a farce."  In this case the tragedy being that Filipinos are so untrustworthy I can't order with my credit card over the phone so the driver has to bring a credit card terminal and the farce being this guy bringing two credit card terminals which have no charge and can't be used!

Friday, December 1, 2017

Filipino Cuisine Set to be Big Trend in 2018?

Filipino cuisine is set to get a big boost next year.
http://lifestyle.inquirer.net/280115/filipino-cuisine-to-become-biggest-ethnic-food-trend-of-2018-says-report/
Like other immigrant populations before it, growing Filipino communities across the United States — from caretakers, nurses, tech and hospitality workers — have given rise to interest in Filipino cuisine, says the group. 
Likewise, the Philippines’ biggest fast food chain, Jollibee, has been aggressively opening locations in the United States, introducing diners to dishes like Palabok Fiesta (a noodle dish served with shrimp sauce, topped with pork chicharon, tinapa flakes (smoked fish flakes), sauteed pork and slices of egg); and pineapple-topped burgers. The chain has 35 restaurants across the U.S., along with locations in Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei.
“Most of the places where I’ve lived didn’t or still don’t have a single Filipino restaurant. Hardly anybody knows the cuisine. It’s always a struggle to make others understand what it really is all about.” 
“By doing this book, I hope I can help raise awareness and memorability for our food and culture. And hopefully silence that voice in my head nagging me to do something for the motherland!
Quite a lot to unpack here.  Let's start with the OFWs.  The world puts out the call for labor and Filipinos scramble at the chance to get out of the country and earn real money at a real job which some of them even trained for and still can't make a living off of like nursing. Naturally enough these people bring their customs with them which includes their culinary traditions. Enough Filipinos migrate to a country and the Philippines starts to follow them with restaurants like Jollibee opening up near by.

But is Jollibee an appropriate representative of Filipino food? Is McDonalds a representative of American food?  No to both. Americans don't eat Big Macs, hash browns, french fries, and sundaes regularly at home.  This is stuff you eat out at restaurants.  Likewise with Jollibee.


The normal meal for the average Filipino is rice plus fried fish or fried chicken or some other fried meat or vegetable. Not burgers.  Spaghetti is usually reserved for celebrations and it is very sweet unlike Italian style spaghetti. The food pictured in this menu is restaurant food which does take a few cues from Filipino cuisine but remains essentially outside the realm of ordinary culinary experience and is not indicative of what Filipinos eat on a regular basis at home.

Jollibee is an aggressive imitation of McDonald's anyway.
Worried that his store, which had just started selling burgers, might get floored by the new competition, Tan Caktiong, a Filipino of Chinese descent, took a leaf from the Chinese military tactician Sun Tzu: he flew to the United States to know his future enemy. 
When he returned to the Philippines a few weeks later, Tan Caktiong brought with him an arsenal of ideas on how to fortify his store, called Jollibee, to face the newcomer.
As for the second article about the planned cookbook?  Take look at the pictures at the link.  The food is well presented and photographed nicely.  It's trick photography designed to sell the consumer an idea.  An idea which is far from reality.  No food, be it Filipino or American or Chinese, looks that good.
"It’s always a struggle to make others understand what it really is all about."
I am sure it is difficult to tell others what Filipino cuisine is all about.  But instead of romanticising or generalising the food, i.e. it's all about fish or chicken or pork, let's take a look at real examples of food Filipinos eat everyday. Admittedly these examples will come from restaurants. But these are not fast food restaurants and are therefore more representative of actual Filipino cuisine.


Roast chicken is very common sight and delicacy in the Philippines.





This is a restaurant featuring many homemade and authentic Filipino dishes. Yes that's a fly in the last picture. But never mind about that.  When the fly lands on the food and rubs his legs he doesn't alter the taste of the food.  So there's pork barbecue and lumpia and fish chopped up into various parts and whole lot of vegetable dishes.  More variety here than at Jollibees. No spaghetti and no burgers.  Will any of these dishes make the Filipino cookbook?







This restaurant has more variety than the previous one. Look at all those pots and pans. Each one containing something different. Beef and eggs, hot dogs and bologna, green beans, and various other dishes. This restaurant is also on the sidewalk right next to the road.  Patrons and food alike are covered in smoke as the cars and trucks blast their exhaust. Eating at shanty restaurants is a common practice in the Philippines and I dare say it adds to the overall culinary experience.


Back to the Filipino cookbook.
“By doing this book, I hope I can help raise awareness and memorability for our food and culture. And hopefully silence that voice in my head nagging me to do something for the motherland!”
Now that I have presented faithful and accurate representations of Filipino cuisine I hope you can see what is wrong with this statement. For outsiders the memorability of Filipino food lies in it's grody presentation and taste. Foreigners around the world time and again tell of the horrors Filipino cuisine has wrecked on their stomachs. This cuisine is not palatable to the non-Filipino unless it is considerably cleaned up and presented beautifully. Of course Filipinos love their food and culture. That goes without saying. Food instills memories like eating cotton candy as an adult and remembering that time long ago at the fair when you were a child.  It's a psychological fact that you are what you eat.

Proust taught us this long ago.
Undoubtedly what is thus palpitating in the depths of my being must be the image, the visual memory which, being linked to that taste, has tried to follow it into my conscious mind. But its struggles are too far off, too much confused; scarcely can I perceive the colourless reflection in which are blended the uncapturable whirling medley of radiant hues, and I cannot distinguish its form, cannot invite it, as the one possible interpreter, to translate to me the evidence of its contemporary, its inseparable paramour, the taste of cake soaked in tea; cannot ask it to inform me what special circumstance is in question, of what period in my past life. 
 https://www.fisheaters.com/proust.html