I saw this sign in the grass and wondered what it was doing there.
This business replaced their informative and colorful sign with a vulgar advertisement for margarine which is not even spelled correctly. The name of the shop is Dos Mia's Panaderia not Do's Mia's Panaderia. And they aren't even getting paid for it. I was told that whoever made this sign gave it to this panaderia free of charge. Thats good for who exactly? Not the panaderia which already had a sign showcasing their products but for Star Margarine who now gets free advertising 24 hours a day.
This is a scenario happening all throughout the country. Every little road side stand, every independently owned restaurant or shop operating out of a storefront or a hut has been bequeathed a free sign for their business which is actually free advertising for some large corporation. Corporations who avail of this free advertising include Globe, Smart, Coca-Cola, and San Miguel.
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| What does Coca-Cola or Globe have to do with a carwash and why do they have so many signs!?? |
San Miguel is the largest Philippine company with hundreds of billions of pesos in revenue every year. P725 billion in 2020 alone! Yet they obtain free advertising from these unsuspecting business owners by gifting them free signs. You will see store signs advertising Red Horse, Tanduay Rum, various Pure Foods products, and Star Margarine all of which are produced by companies owned by the San Miguel Corporation.
Why are they doing this? They can afford to buy the advertising. Why not at least pay these people a few thousand pesos to host their advertisements? It appears rather unethical to me but those I have spoken with don't seem to care. Perhaps they do not understand the ramifications of what is happening here. San Miguel and other corporations are milking millions in free advertising from these unsuspecting shop owners and are laughing all the way to the bank. It's pure exploitation.
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