Ice Cream Wrapped in Newspaper

I scream, you scream, we all scream for ice cream!

I'm also screaming about this:

Why? Why do they wrap up the ice cream in newspaper?  To prevent melting? Not gonna happen.  The paper gets wet and sticks to the plastic creating a mess.  At least it's something to read while you eat.

Sometimes the ice cream is so hard that a little melting can be a good thing. Ever try to scoop out hard frozen ice cream?  Not fun.

They even wrap up the little half-litre tubs of ice cream.

I can understand they think they are preventing melting but what about this:

Wrapping up Cornettos?  Now that is just impractical and a waste of paper.